Search results for "semiotic landscape"
showing 3 items of 3 documents
CREATIVE TOOLS FOR THE FORMATION OF PUBLIC SIGNS IN THE URBAN ENVIRONMENT OF THE BALTIC STATES
2014
<p>In public space there is the information, that is always designed with a specific purpose. For example, signposts are placed to provide direction guidance and to highlight some of the most important objects. Public signs function as the visiting cards of some institution or enterprise, creating indirectly a definite image of these institutions or some ethnic or social groups, while graffiti is written to create and maintain a public image and to express emotions or attitudes towards some person, a group of people, events or processes. To achieve the expected objective the authors of signs often use the eye-catching texts that differ from linguistic and para-linguistic means, such a…
Visual Representa of a Woman in the Semiotic Landscape of the Baltic States
2014
Linguistic landscape (LL) research of nine cities of the Baltic States shows that feminine discourse is of an essential significance in the public space. This is linguistically proved by feminine person’s names in ergonyms, also by female ergonyms and graffiti themes. However, there are multi-modal advertisements reflecting women and female items in the public space, and they are to be viewed from the perspective of the semiotic landscape. There are 294 photos reflecting a woman excerpted from the LL data base to describe visual images of a woman, focusing on the archetypes and concepts on woman’s role in society. There is a semiotic landscape research method, perception of a visual identit…
Hungarian private linguistic landscape in South-West Slovakia
2014
In the field of Linguistic Landscape research little attention has been paid to the situations where a minoritized group gives the regional majority, such as South-‐West Slovakia where Hungarians form the majority. A clear majority of public signs, also in the region with a Hungarian majority, are only in Slovak, especially in the ‘official’, public sphere. In rural communities, signs posted by private citizens can be relatively frequent, too. In the truly non-‐ commercial private sphere, minorities have autonomy in public language choice. I present the local practices and interpretations of the private linguistic landscape in two ‘Hungarian’ villages in South-‐West Slovakia in the light…